About Lafayette Strategies

Lafayette Strategies is a strategic communications firm specializing in social purpose, corporate responsibility and organizational reputation.

Drawing on our extensive experience in the corporate, media and nonprofit sectors, we partner with our clients to develop communication campaigns that build brands and grow reputation.

What We Do

We pair strategy with execution.

Philanthropic Communications

We help corporate funders and large foundations communicate the impact of their giving with clarity, credibility, and purpose. From strategy to storytelling, we develop communications that uplift grantees, engage stakeholders, and build awareness of philanthropic efforts.

Social Impact Strategy

We work with companies to define and structure their approach to giving—clarifying focus areas, aligning efforts across the business, and identifying programs that reflect organizational values and goals. Our process is informed by internal input and built for clarity, flexibility, and long-term impact.

Issue Management

We support clients in navigating complex social, environmental, and reputational issues with a steady hand and a strategic voice. Whether responding to sensitive issues or emerging risks, we craft messaging and engagement strategies that build trust and reflect your values.

Additional Expertise

Executive visibility programs

issue and crisis management

media relations

stakeholder engagement

strategic partnerships

Leadership

PRINCIPAL and founder

Su-Lin Cheng Nichols

Su-Lin Cheng Nichols is a strategic communications leader who helps organizations define and share their social purpose in ways that build trust, strengthen reputation, and drive meaningful results. She founded Lafayette Strategies to partner with companies and foundations seeking to communicate how their work creates value for both business and society.

With more than 20 years of experience across the corporate, nonprofit, and media sectors, Su-Lin has led communications strategies that elevate philanthropy, corporate responsibility, and social impact initiatives. Prior to launching Lafayette Strategies in 2017, she served as managing director and head of corporate responsibility communications at JPMorgan Chase, where she oversaw messaging and communications strategy for the firm’s global philanthropic investments and produced its corporate responsibility report. Earlier in her career, she held senior communications roles at ABC News, Brunswick Group, and the Newspaper Association of America.

Experience

We see our clients as our partners.

They count on us because we listen closely, offer clear and thoughtful advice, and follow through on what we promise. We focus on understanding each client’s objectives so we can deliver work that meets goals and exceeds expectations.

Sponsored Content Strategy
Message Development
Thought Leadership

Communications Strategy
Message Development
Thought Leadership

Thought Leadership
Content Development
Event Strategy and Editorial Production

Thought Leadership
Editorial Production for Corporate Responsibility Reporting
Communications Strategy

Issue Management

Message Development

Communications Strategy

Corporate Responsibility Messaging
Content Development
Communications Strategy

Social Impact Strategy

Stakeholder Engagement

Message Development