Lafayette Strategies


Passion. Experience. Diligence.


Lafayette Strategies

Lafayette Strategies is a strategic communications firm specializing in corporate responsibility, social purpose communications and organizational reputation.

We draw on our extensive experience in the corporate, media and nonprofit sectors to partner with our clients to develop communication campaigns that build brands and grow reputation.


Additional Expertise

Executive Visibility Programs

Issue and Crisis Management

Media Relations

Stakeholder Engagement

Strategic Partnerships


What We Do

Here’s how we help our clients pair strategy with execution.

Corporate Responsibility and Philanthropic Communications

We draw on our deep experience in philanthropy and corporate communications to shape newsworthy communications that spark profound public dialogue and lead to collective action.  As your partner, we provide the day-to-day support to establish thought leadership, build strategic partnerships and engage in meaningful dialogue with key stakeholders.

Reputation Management

Your social purpose communications can have outsize influence on your reputation and the visibility of your executives.  We provide strategic counsel on creating the opportunities to grow your reputation and raise the profile of your leaders.  We bring deep expertise across the diverse disciplines that affect your reputation and we are adept at responding to the full range of communications needs when unique opportunities or crises arise.

Communications Strategy

Organizations increasingly view it as business imperative to align their skills, expertise and philanthropic capital with programs that address major social challenges.  A strong communications strategy is critical to ensuring your stakeholders understand and support the long-term value of these commitments.  We design and execute communications strategies to deliver your story using the messages, materials and tactics that will resonate most powerfully.







Su-Lin Cheng Nichols

Su-Lin is a strategic communications expert who helps her clients shape newsworthy communications that spark public dialogue and lead to collective action.  She has more than 20 years of experience developing and executing communications campaigns for high-profile businesses, nonprofits and executives.  

Su-Lin has held senior communications roles at JPMorgan Chase & Co., Brunswick Group and ABC News. As head of strategic communications for Corporate Responsibility for JPMorgan Chase, Su-Lin oversaw messaging and strategy for the firm’s global philanthropic initiatives and produced the firm’s Corporate Responsibility report.

At Brunswick Group she specialized in reputation management and stakeholder engagement for a broad range of clients in the media, nonprofit and corporate sectors. Su-Lin is co-founder of the Brunswick Group Women’s Breakfast Series, a networking group connecting women in the corporate, political, media and nonprofit communities.

While at ABC News, Su-Lin oversaw communications for “Nightline” and the Sunday morning broadcast “This Week.”  She served as publicist for Ted Koppel, Cokie Roberts and George Stephanopoulos and managed the communications campaigns for the network’s coverage of the 1996 and 2000 presidential elections.

Su-Lin is the former publisher of “Presstime,” the award-winning magazine of the Newspaper Association of America.