Lafayette Strategies


Su-Lin Cheng Nichols is a strategic communications expert who has more than 20 years of experience developing and executing communications campaigns for high-profile businesses and nonprofits. She has deep expertise crafting messages that resonate in Washington, D.C. and beyond the beltway.

Su-Lin has held senior communications roles at JPMorgan Chase & Co., ABC News, the Newspaper Association of America and Brunswick Group, the global corporate communications agency.

In her role as Head of Strategic Communications for Corporate Responsibility at JPMorgan Chase & Co., Su-Lin developed communication strategy and messaging for global philanthropic initiatives. She created a new approach for the firm's 2015 Corporate Responsibility report, delivering a powerful narrative about economic opportunity in a magazine format.  

At Brunswick Group, Su-Lin specialized in corporate reputation, stakeholder engagement and media relations for a diverse group of clients including BP, the Bill and Melinda Gates Foundation and 21st Century Fox.  A natural relationship builder and connector, she co-founded the Brunswick Group Women's Breakfast Series, a networking group connecting leaders in the corporate, political and media communities.  The series has featured a wide range of speakers from CIA Deputy Director Avril Haines to Cosmopolitan Editor Kate White.

As Executive Director of Communications for ABC News in Washington, she served as spokesperson for Ted Koppel, Cokie Roberts and George Stephanopoulos and oversaw media relations for "Nightline" and "This Week."  She was responsible for the publicity campaigns for the network's coverage of the 1996 and 2000 presidential elections, traveling extensively to support news coverage of primaries, candidate debates, and party conventions.  

While at the Newspaper Association of America, she served as publisher of Presstime, the organization's award winning magazine covering the newspaper industry business. 

Su-Lin serves on the No Kid Hungry Leadership Council, an advisory board to Share Our Strength, the nonprofit organization committed to ending childhood hunger. She is a former member of the Advisory Board of Intelligence Squared U.S., the Oxford-style live debate series produced in New York and broadcast on NPR.